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2 min read
Evgeniya Salomatina: Oct 9, 2026, 5:11:47 PM
A hospital foundation campaign approval process should name who can request donor exclusions, who approves them, and when they must be reviewed. Record the reason, affected communication, alternative follow-up, and review date so an exception can be...
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2 min read
Evgeniya Salomatina: Sep 24, 2026, 5:14:06 PM
CRM queries identify donors who meet your criteria. A segmentation workspace brings those query results together so your team can apply campaign...
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3 min read
Evgeniya Salomatina: Sep 10, 2026, 7:55:11 AM
What changed in donor behavior in 2025, and why it matters in 2026 Fundraise Up’s Pulse of the Donor 2026 report describes 2025 as a “paradox year”...
13 min read
Evgeniya Salomatina: Aug 26, 2026, 2:41:50 PM
The best donor segmentation tools for nonprofits help fundraising teams build, prioritize, validate, and use donor audiences for campaigns. Depending...
20 min read
Evgeniya Salomatina: Jul 28, 2026, 11:00:15 AM
Introduction: Why Segmentation Is the Foundation of Modern Annual Giving Annual giving campaigns are under more pressure than ever before. Donors are...
3 min read
Evgeniya Salomatina: Jul 17, 2026, 5:46:12 PM
Build Smarter Donor Segments That Improve Fundraising Results The modern nonprofit landscape is locked in an aggressive attention economy. Nonprofits...
3 min read
Evgeniya Salomatina: Jul 2, 2026, 2:53:49 PM
Building Alone vs. Getting It Done If you're a VP of Finance, an IT lead, or the person responsible for your nonprofit's data systems, you likely...
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3 min read
Evgeniya Salomatina: May 8, 2026, 11:56:35 AM
Hospital foundations are investing more time and resources into fundraising than ever before, yet many teams continue to face the same challenge:...
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3 min read
Evgeniya Salomatina: Apr 29, 2026, 2:49:04 PM
The Roswell Park Alliance Foundation is a not-for-profit organization that manages all donations made to Roswell Park Comprehensive Cancer Center....
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3 min read
Evgeniya Salomatina: Apr 23, 2026, 4:44:12 PM
Modern fundraising organizations operate in increasingly complex environments, where multiple systems, teams, and channels must work together...