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5 min read
Evgeniya Salomatina: Aug 3, 2026, 5:58:15 PM
Personalization & Multi-Channel Orchestration In an unmanaged fundraising ecosystem, direct mail, email marketing, and outbound telemarketing operate in silos. Internal project teams build separate copy tracks, work off independent timelines, and...
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20 min read
Evgeniya Salomatina: Jul 28, 2026, 11:00:15 AM
Introduction: Why Segmentation Is the Foundation of Modern Annual Giving Annual giving campaigns are under more pressure than ever before. Donors are...
3 min read
Evgeniya Salomatina: Jul 17, 2026, 5:46:12 PM
Build Smarter Donor Segments That Improve Fundraising Results The modern nonprofit landscape is locked in an aggressive attention economy. Nonprofits...
3 min read
Evgeniya Salomatina: Jul 2, 2026, 2:53:49 PM
Building Alone vs. Getting It Done If you're a VP of Finance, an IT lead, or the person responsible for your nonprofit's data systems, you likely...
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3 min read
Evgeniya Salomatina: May 8, 2026, 11:56:35 AM
Hospital foundations are investing more time and resources into fundraising than ever before, yet many teams continue to face the same challenge:...
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3 min read
Evgeniya Salomatina: Apr 29, 2026, 2:49:04 PM
The Roswell Park Alliance Foundation is a not-for-profit organization that manages all donations made to Roswell Park Comprehensive Cancer Center....
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3 min read
Evgeniya Salomatina: Apr 23, 2026, 4:44:12 PM
Modern fundraising organizations operate in increasingly complex environments, where multiple systems, teams, and channels must work together...
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3 min read
Evgeniya Salomatina: Apr 14, 2026, 3:07:25 PM
For many fundraising teams, donor segmentation is already part of everyday work. Donors are grouped by campaign, giving level, or recency, and these...
3 min read
Evgeniya Salomatina: Mar 11, 2026, 1:32:58 PM
Ambitious philanthropy is driven by clear leadership, disciplined execution, and fundraising systems designed to scale. The Douglas Foundation has...
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3 min read
Evgeniya Salomatina: Mar 2, 2026, 3:03:45 PM
What changed in donor behavior in 2025, and why it matters in 2026 Fundraise Up’s Pulse of the Donor 2026 report describes 2025 as a “paradox year”...