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Donor Segmentation Guide for Hospital Foundations

Picture of SimpliPhi SimpliPhi : Published Updated

AmpliPhi Guides Segmentation Academy

About this guide

A practical donor segmentation guide for hospital foundations preparing their next fundraising campaign. Explore acquisition sources, second-gift cultivation, lapsed donors, audience validation, and campaign testing.

Who should use it?

Annual giving managers, fundraising teams, and development operations staff who need to review campaign audiences together.

How to use it before a campaign

Use the guide in your planning meeting to review how donors first gave, which groups need different follow-up, and which audiences need validation before launch. Keep the discussion focused on your next campaign.

Start here: Two donors with similar gift amounts may have different reasons for giving. Review acquisition source alongside giving history before choosing their next message.

What does the download cover?

  • Segmentation basics: build a simple approach your hospital foundation can use.
  • Acquisition sources: consider patient, event, peer-to-peer, and tribute giving.
  • Second-gift cultivation: plan follow-up for first-time donors.
  • Lapsed donors: review when to re-engage or exclude an audience.
  • Audience validation and campaign testing: check your targeting before launch.

 

Download the free guide

Complete the form to access the hospital foundation segmentation PDF.

Need help turning your audience plan into a campaign? Book a discovery call with SimpliPhi.
 
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